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Part I, Page 12
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Part I: Overall Impressions

12. Impacts on Respective Impressions

Media Sources for Different Population Groups
US Survey
(US SURVEY) From which sources do you get much of your news about China?
English TV
Chinese TV
English Newspapers
Chinese Newspapers
English Internet
Chinese Internet
English Radio
Chinese Radio
English News Magazines
Chinese News Magazines
Text Messages
Other
China Survey
(CHINA SURVEY) From which sources do you get much of your news about the U.S.?
English TV
Chinese TV
English Newspapers
Chinese Newspapers
English Internet
Chinese Internet
English Radio
Chinese Radio
English News Magazines
Chinese News Magazines
Text Messages
Other

Narrative Analysis

United States:
  • Respondents with less than a high school education are more likely to get their news about China from English-language TV (87%) than those who have finished college (67%).
  • People older than 65 are most likely to get their China news from English-language TV (85%), and are also more likely than other age groups to get information from English-language newspapers (54%). Those 18–29 are most likely to get the same information from English-language Web pages (52%).
  • People earning $35,000 to $50,000 are most likely to get Chinese news from English-language TV (82%). Those earning $75,000 to $100,000 are slightly more inclined than other economic brackets to get their news from English-language magazines (35%).
China:
  • 85% of the general public uses Chinese-language TV as their primary source of information about America. Percentages of opinion and business leaders who use all forms of media (except Chinese-language TV) are greater than the use by the general public. Over two-thirds of opinion and business leaders get information from Chinese-language newspapers and websites.
  • More highly educated people obtain information on the U.S. through English-language media than do people with a middle or low level of education. Additionally, highly educated people more use Chinese websites, Chinese radio programs, Chinese magazines and text messages than do people with a middle or low level of education.
  • More people with a high income obtain news on the U.S. through all forms of media than those in the middle or low-income range. There is especially a notable difference in the use of Chinese newspapers, Chinese websites and Chinese magazines.