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Part I | Overall Impressions | Question 1
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1. Impressions of Each Country

US Survey
(US SURVEY) How would you describe your impression of China?
General Public
Business Leaders
Policy Makers
Opinion Leaders
China Survey
(CHINA SURVEY) How would you describe your impression of the US?
General Public
Business Leaders
Opinion Leaders

Narrative Analysis

United States:
  • Favorable opinion has increased among all US respondent groups since 2007, particularly among business leaders (from 54% to 72%).
  • Unfavorable opinion decreased significantly in the US since 2007 across all groups: public (45% to 37%); opinion leaders (43% to 35%); and business leaders (41% to 27%).
China:
  • While favorable opinion among the general public has held steady between 2007 and 2012 at 60.7% and 59.3%, respectively, unfavorable opinion has increased slightly by 4.6%.
  • Favorable opinion among opinion leaders (93.5%) and business leaders (90.2%) remains high, although the level decreased slightly by 3.8% among business leaders since 2007.