United States:

• Favorable opinion has increased among all US respondent groups since 2007, particularly among business leaders (from 54% to 72%).
• Unfavorable opinion decreased significantly in the US since 2007 across all groups: public (45% to 37%); opinion leaders (43% to 35%); and business leaders (41% to 27%).

China:

• While favorable opinion among the general public has held steady between 2007 and 2012 at 60.7% and 59.3%, respectively, unfavorable opinion has increased slightly by 4.6%.
• Favorable opinion among opinion leaders (93.5%) and business leaders (90.2%) remains high, although the level decreased slightly by 3.8% among business leaders since 2007.