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China

  Sample SizeMargin of Error (%)Field Work Dates
General Public3,775 ± 1.7 12/17/2011–12/27/2011
Opinion Leaders 216 N/A 12/12/2011–1/16/2012
Business Leaders 162 N/A 12/12/2011–1/16/2012

The Chinese-language survey was conducted in China between December 12, 2011 and January 16, 2012. A total of 4,153 interviews were completed, including 3,775 among the adult population and 378 across various business elites and opinion leaders. The survey was conducted by face-to-face and telephone interviews. The sample composition is as follows:

China

  • General Public: The survey was conducted between December 17 and December 27, 2011 through face-to-face interviews with a general population sample of 3,775 Chinese adults aged 18–60. The sample was constructed using a multistage random sampling method, including respondents from 12 prefectural-level cities, 12 towns, and 12 villages. The approach of disproportional sampling of the urban population did not include Hong Kong, Macau, Tibet, and Xinjiang. The margin of error is plus or minus 1.7 percentage points at 95 percent level of confidence.
Elites
  • Business Leaders: The survey was conducted between December 12, 2011 and January 16, 2012 in Beijing, Shanghai, and Guangzhou through face-to-face and telephone interviews with a sample of 162 business elites. The sample was based on executives and senior level decisionmakers from corporations in different industries (service, high value-added service, manufacturing, retail and trade, as well as other industries) and of different system of ownership (state-owned enterprises, private enterprises and foreign-invested enterprises or joint ventures).
  • Opinion Leaders: The survey was conducted between December 12, 2011 and January 16, 2012 through face-to-face interviews and telephone interviews with a sample of 216 opinion leaders in Beijing, Shanghai and Guangzhou. The sample was comprised of: 69 social sciences experts from universities and research institutions; 62 senior journalists and editors covering cultural, social, political, economic, or foreign affairs issues from provincial level news organizations; 44 supervisors, project managers and senior staff from domestic or international non-governmental organizations working on cultural, social, political, economic, or foreign affairs; and 41professionals, mainly including accountants, lawyers and project managers in law firms, accounting firms and consultation firms.